SEO is an acronym for “search engine optimization” basically what It means is, to put SEO keywords, and SEO Keyword phrases on your website, and on 3rd party websites. This helps convince Google, and other (SERPS) search engine results pages that your business is relevant to the search being performed.
For Example:If someone performs a search for a local business in their local area like a plumber, restaurant, or auto repair etc., the local business that has both on page SEO, and off page SEO performed on their business will have a better shot a pulling up on the (SERPS) search engine results pages, then a company that doesn’t have SEO performed on their business.
On Page SEO:
On page SEO is when your Website is Optimized for keywords, and services that you provide for your customers. Some common on page SEO practices are optimizing your websites Title Tags, Meta Description, page content, images, and HTML Source Coding. These practices help in improve your SEO results on the (SERPS) search engine results pages.
Off Page SEO:
Off page SEO is when your business is optimized off your Website page. Some common Off page SEO practices are Link Building, Articles/Blogging, listing Claiming, Social Media, and Social Book Marking. These practices help in improve your Domain Authority, and tells the (SERPS) search engine results pages that your business is relevant to the search being performed.